Artist


Sarafina The Artist: The Black Creative

Sarafina, CEO & Founder

Intentional Simplicity LLC’s creativity is based on self-discovery and human nature. Interested in an original piece, workplace mural, presentation, VLOG series, community project, or have other ideas of expressing creativity?



NOIR COLLECTION: 2020



In 2020, I decided to point my camera towards my community as a tool to enhance the beauty, love, creativity, and resilience of the African diaspora.

NOIR COLLECTION 2020 is a collection of Blackness! As an African American artist, I value representation in all facets of my community. I aim to capture the richness that is Blackness through storytelling, hue exposure, and pure real joy!

Sarafina The Artist



© Sarafina Arthur-Williams and Intentional Simplicity,LLC , 2020 – 2022. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Sarafina Arthur-Williams and Intentional Simplicity, LLC with appropriate and specific direction to the original content.