Artist


The Black Creative

Within my curiosity, I fell in love with art — the making, the materials, the movement, the depth, and the feelings it evoked within me. Art shaped my perspective on life, but more importantly, it gave me a reason to continue growing.

Sarafina, CEO & Founder

Intentional Simplicity LLC’s creativity is based on self-discovery and human nature. Interested in an original piece, workplace mural, presentation, VLOG series, community project, or have other ideas of expressing creativity?



NOIR COLLECTION 2020 is a collection of Blackness! 2020 has created a wave of strength within the African American community. As an African American artist, I value representation in all facets of my community. I aim to capture the richness that is Blackness. 




© Sarafina Arthur-Williams and Intentional Simplicity,LLC , 2020. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Sarafina Arthur-Williams and Intentional Simplicity, LLC with appropriate and specific direction to the original content.